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Explore the Future of the Web

Tugboats and TankersContributing to Longterm Organizational Change

Contributing to longterm change in organisations and their service offering involves serious committment and stamina. You seldom see radical changes just on the basis of a single project. The results of that project might be mind blowing in itself, but in the longer term the effect of it on the wider organisation might seem disappointing.

The best way to achieve lasting, long term results, is to work in open partnerships with client teams. Be transparent, agile and generous. As tugboats, helping the big tankers change their course, we of course need to be ambitious and 'out of the box', but at times we also need to be committed, modest, sensitive and patient.

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