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Explore the Future of the Web

There's No Such Thing As A UX Team

Gino Zahnd

Gone are the days when designers "illuminated" non-design peers about the value of design. High performance companies have repeatedly proven that if your entire organization isn't functioning through a UX lens, you're screwed. UX isn't a team in an organization. It is the organization.

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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