As mobile and cross-channel challenges become even more complex, we find ourselves chasing an endless explosion of devices, app platforms and operating systems. Meanwhile, user context is becoming more ambiguous and varied than ever. What if, rather than starting with the device, the content or the software, we started with fundamentals about how people perceive their environment?
It turns out, the science behind user perception is fascinating stuff, with huge implications for interaction design, information architecture and content strategy. We'll cover: