Storytelling, creativity and connecting audiences to a brand are all things marketers can relate to – but what is the relevancy to B2B when it’s not about pushing collateral and specifications? Content marketing is not new, but in the new world, it’s not just about the company. It’s about engaging your audience throughout their journey and delivering the desired information at the right time.
Content can take many forms: industry thought leadership, white papers, email newsletters, blogs, webinars, web content, and videos. The question is are you leveraging this content the right way?
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