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Explore the Future of the Web

The Psychology of Design

Chris Sutton

Have you ever wondered how celebrity endorsements really work? Or why a pseudo-science like astrology can seem so accurate? Some basic psychological tenets can explain a lot of seemingly odd human behavior - and help you design better experiences. Learn about the power of “because”, just how far we go to fit in, and dozens of other ideas that will improve the way you approach designing a web experience, a pitch session or even a family outing.

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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