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Explore the Future of the Web

Strategy & StructureDoing It Right, and How You'd Know

Dan Klyn

Whether we acknowledge it or not, millions of us will spend more than a week out of each month of this new year in places that are made of information.

The average consumer in North America spends more than 40 hours each month "on the Internet," and Dan Klyn from The Understanding Group contends that the places we go to interact with and experience digital products and services are places that're as real as anything made of bricks and mortar. And further: that we should be talking and working in terms of architecture when planning and developing these places made of information.

What are the key variables to control for in the attempt to create good architecture for these digital places?  How does the structure of a digital place relate to the ways that people experience it?

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