Happy customers are loyal customers: If they keep on giving you money, it's a good sign you're doing something right. But what if they aren't coming back? What if they're leaving in droves and you don't know why? How can you find out? And what can you do to fix it?
In this talk, Ian Collingwood, a specialist in UX metrics and product development will explore some of the tools he's used to help companies understand customer churn and some strategies to help them fix it.
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