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Explore the Future of the Web

One Size Fits None

Marta Armada

There's an ongoing pressure to produce faster, easier, reusable code and websites: boilerplates, frameworks, bootstraps, grid systems... This usually leads to cookie-cut, one-size-fits-all websites. Design patterns are repeated over and over, code snippets are introduced into our projects without second thoughts. It's time us web designers regain control over our tools and start using them for the purpose they were created in the first place: producing tailored experiences for our users.

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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