Explore the Future of the Web

Innovation Starts at the TopThe Role of the DEO in Creativity and Business

Just as we took our cues from MBAs in casting the ideal CEO of the 20th century, we can look to design - in its broadest form - to model our future leader, the DEO. The DEO (or Design Executive Officer) looks at every business challenge as a design problem, solvable with the right mix of imagination and metrics. Rise of the DEO explores the intersection of creativity and business acumen, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems. In the ever-increasingly complex and globally connected business world, creativity has become the number one driver of economic growth.

This conversation will focus on techniques, tactics and intuitions that can help people become stronger leaders within their own organizations as well as the business world and beyond. We'll untangle the characteristics and qualities that distinguish great creative leaders from their non-creative counterparts. We’ll introduce you to today’s role models and rule breakers. Learn how you can uncover your own skills to build, revive, or reinvent the next generation of great companies.

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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