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Explore the Future of the Web

Intuition and Reason in Design

“I don’t know” is certainly the most common answer I give to my clients’ questions. That may sound crazy, but I actually think it’s the smartest thing you can say as a freelancer. BUT I know how to find out, and when I do, I'll deliver them the most informed and creative answer they have ever heard. User surveys, forms, interviews, A/B testing, big shift and even street events, "I will explain how to combine the power of intuition with logic and reasoning to reach very significant results. Because after all,  the biggest barriers to great work and creativity is not money, time or technical limitations but MENTAL obstacles.

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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