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Explore the Future of the Web

Every Product is a Service Waiting to Happen

Oliver Hanff

Service design is the way to strategically address the complexity of today's multitouchpoint and transmedia experiences. In saturated markets, a service that is tailored to the customers expectation is the main differentiator. From browsing online to browsing in-store to payment, positive experiences will last in peoples minds and multiply the opportunities for effective brand communication. Ticking enough boxes on an expected and reproducible level will outlast isolated innovation efforts.

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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