In “Design and Happiness,” Sagmeister discusses the various events in his life that have made him happy, and how most of them are tied to good design. He explains that there are two ways design has made him happy: either by happiness in experiencing design, or happiness in creating design. He goes on to discuss examples of design projects that provided happiness not only to him, but also to the public as a whole, and what he perceives as the reason behind their success. Many of these projects use wit in their design, and as such elicit an emotional response from attendees. Sagmeister asks how we can create our own happiness by doing more of the things that make us happy, and less of the things that don’t.