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Explore the Future of the Web

Context is KingUsing Visualization to Tell a Story Consumers Can Trust

Jason Lankow

A new generation of consumers are more cynical than ever with regard to brands and their messaging. Reaching them is challenging, appealing to them is a formidable task. The way to their hearts is through their curiosity - they crave new information and knowledge, presented in a unique and engaging ways.

The visualization of information and data can be used to communicate a story that leaves room for the skeptical consumer to draw their own conclusions, start their own conversations, and love the brand that gave them this experience.

Key takeaways from this sesion include:

  • Why a journalistic approach to brand messaging will prevail.
  • How the provision of context in messaging and content leads to brand trust.
  • How visualization of information can reach and impact consumers in new ways.

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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