When people experience a design through multiple touchpoints, they embark on a journey. UX professionals are tasked with making that journey feel coherent and directed each step of the way. To do this, we need to know what story we’re trying to tell through the journey. And we need a good content strategy to plan how it’ll unfold at each touchpoint.
In this talk, Melody will share a case study about how content strategy played a critical role in developing photo syncing, Facebook’s emerging product that wirelessly transfers photos from your phone to your desktop. From the product narrative to its nomenclature, each content decision was carefully made in parallel with design and research processes. The end result? An experience in which content and design are magically in sync.