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Explore the Future of the Web

Changing Behavior by Design

Adam Harrell

People are complex creatures. Our behavior is often irrational, idiosyncratic and just plain strange. That's why designing compelling products and interactive experiences is often difficult. Luckily there's concrete steps designers can take to make their designs more effective.

  • Find out why humans are simply an operating system loaded with bugs
  • Learn how to frame messaging to match people's worldview
  • Understand the three key components of behavior change
  • Get tips on how to persuade irrational people
  • Learn the latest science of building & forming habits

Get Tickets

WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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