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Explore the Future of the Web

Going DeepUncovering Hidden Insights through User Interviews

Susan Mercer

User interviews are a great technique for getting to know your target audience. But sometimes people just don’t know how to articulate what they need, want, or feel. We’ll discuss how to use projective techniques, such as word associations, collaging, sentence completion, and others to uncover hidden, actionable insights to fuel your designs.

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WebVisions Barcelona explores the future of the web with a lineup of badass visionaries. July 2-4 at IED Design School.

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