Every day, customer expectations are let down as they experience disconnected journeys. From simple product design fails, to disjointed websites or a bad customer service call center, these disconnects raise barriers between consumers and the brand. How can we as user experience designers guide and turn these disconnected experiences into cohesive, joy-inducing stories and moments?
In this talk, Noaa will examine today’s customer expectations from brand experiences, and how we can use this understanding to incite happiness and delight between customers and brands. We will discuss practical methods for creating a holistic brand experience across the entire customer journey, which will ultimately impact your clients’ bottom line.