Influencing behavior through the use of technology has become a distinct discipline in the field of Interaction Design. Long before Robert Fabricant declared that ‘behavior is our medium’ in 2009, designers have been looking towards behavioral science, social, environmental and consumer psychology for guidance on persuading users to take actions that support business, stakeholder and designer’s intent. Around this same time, foursquare burst on to the scene in the U.S. to become a phenomenological success, leveraging video game elements such as points, badges and leaderboards to drive addictive user behavior and engagement. The aftermath of such gave rise to the term ‘gamification’ as countless businesses scurried to duplicate the success of foursquare by adding game elements to their products and services.
Pulling from 15 years of experimentation and flexibility for teams/projects of various sizes, I will walk you through the components of a solid discovery and production process. My partners and I at Bunker have crafted and refined a process that works for us, our team, and our clients, but there are many ways to piece together a solution that works for you, your team, and your clients. Even if you’re a team of one.
We will learn how to thoroughly understand who we are designing and building for, what we want to provide to them, and what they'll want to accomplish when using the product we’re creating. We’ll look at the steps and tools necessary for building a discovery process that sets a solid foundation for production, and how to reference that foundation throughout a scrum/sprint-like process of development AND design. Bring a pen, a love for whiteboards and sticky notes, and an inquisitive mind ready to dive deep into imagination.
Half day workshop for product managers and designers. We zero in on a key group that you must sell. We'll codify and organize what we already know about them, why they would say yes to your product as well as why they would say no. Then we identify and prioritize the most important ones and work to turn those NOs into YESes.
It's the small details that turn your product from one that's just tolerated to one that's loved. But how do you focus on details? This hands-on workshop will walk participants through the process of designing and refining microinteractions. We'll do exercises around Using The Overlooked and Speaking Human. Loops and Modes are the last part of microinteractions. We'll talk about when to use modes, and do an exercise around Long Loops: how to extend your microinteraction into the future.
When was the last time (ahem, yesterday) that you hacked or created a plugin to just get content to display in a way that you could do with raw code in 20 minutes? How about adding a 500K slider plugin just to do something that’s possible with two lines of jQuery?
We’ll take a deeper look at not just technology but also pricing and client-relationship strategies that may work in your long-term favor (whether freelancing or in-house) to keep your website running lean, strong, and efficiently for the long-haul.
In a digital world, what does storytelling mean for designers? We have augmented reality, touch screens, and even geolocation technology to tell everything from mysteries to children's stories to our audiences. The proliferation of screens also means we can spread our narratives across multiple viewports. In this workshop, Nigerian-born designer and illustrator Senongo Akpem gives you powerful techniques for telling engaging multi-screen narratives. A must if you are interested in digital storytelling!
Know anyone who's trained to run a marathon? Done it yourself? You might understand how involved it is: layering on the miles, tracking your progress, trying not to injure yourself. Even if you aren't personally acquainted with the pain and blisters, a mental model diagram can help you understand the details. The diagram gathers patterns from different perspectives and approaches that people have during their training, and it allows organizations to see how well they are supporting runners--and where they are failing.
Just as a Sitemap describes the hierarchical structure of a website, Content Models describe all of the content types on the new, target site, the elements of each, and prioritizes the type of content that ought to appear on a specific page type. It helps us define the content creation, design, and user experience concepts for the new site. This is especially important for the responsive web: because layout and user context is constantly changing, we have to make sure that content priorities are represented consistently across browsing platforms.
It takes a creative person to consider starting a business. The more committed to creativity and innovation a person is, the more likely they are to use play strategies to solve problems. Mel Lim explores the challenges of entrepreneurship and the ways ideas are cultivated, incubated, and allowed to grow. What are the benefits and pitfalls of approaches such as rapid prototyping? Can businesses really rush the creative process and be assured of delivering their best work and growing in the right direction? Or should ideas be allowed to simmer and brew into fullness? Design is always about creating tension. Is it important to take the time to find that yang tension and have yin tranquility at the other end of the spectrum?
Recruiting unbiased, representative participants for your customer research ensures the validity and reliability of the data and feedback you gather. In this workshop, you’ll learn techniques for creating a pipeline of representative members of a product’s target audience who are willing, capable, and available to participate in research. You’ll do this by creating a screening questionnaire, and utilizing Facebook, Twitter, and Google Plus to launch a targeted (and free) participant recruiting campaign.
More and more designers are entertaining the idea of making their own fonts. Now that "real" web fonts are widely supported, web designers don't have to feel left out. Attendees will learn foundational concepts and skills for type design, and start making their own font in the workshop using the industry-standard FontLab Studio 5 (a fully-functional time-limited version will be given to workshop attendees in advance).