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Explore the Future of the Web

Sessions

Better Living Through Design

Paul McAleer

As UX designers, we seek to relate to our users through empathy and understanding. But what about ourselves? What happens when we take the processes and tools we use in our work in product design and apply them to our lives? In this lively talk, Paul McAleer shares his story. He'll take you through each phase of the iterative, ongoing project that is his life: research (gathering input from stakeholders), strategy (coming up with an overall goal and plan), execution/experimentation, and getting feedback.

Burn Down the Blocks!Sparking Collaboration Through Creative Play

There’s no shortage of inspirational mantras, but these sayings offer little advice to surmounting departmental silos, generational gulfs, intimidating power distances and other communication roadblocks that stymie creative collaboration in the workplace. These barriers exist because the roles we play in a team environment provide us with a set of rules for interacting with each other. Ironically, these rules often prevent us from doing the very thing we’ve come together as a team to do: Collaborate!

Collaborating with Constraints

Shay Howe

We’re quite often encouraged to jump in a room with like minded individuals, put our heads together, and brainstorm on different ideas. We call it collaboration. However, is this type of “collaboration” really that beneficial? Does it yield the highest number of ideas or the best quality ideas? Most commonly, no. Collaboration truly succeeds when approached with constraints that allow the right people to get together at the right time. One constraint may include ensuring participants have varied skillsets. Another may include requiring participants to bring ideas into the brainstorm rather than using the time for ideation alone.

Future of Omnichannel Immersion

Meaningful experience innovation can be found at the point where emerging technology, customer needs and business strategy converge. Big box retailers are in a precarious state today, evolve or die, resulting in substantial innovation across the domain. This evolution moves well beyond the retail domain, however, and will likely impact any organization that plays across physical and digital touchpoints.

Lean UX and Roller DerbyMore in Common Than You Might Think

Being able to quickly iterate, thriving in a collaborative environment, and conducting retrospectives; all are very important to both Lean UX and Roller Derby. In this session we will explore some surprisingly similarities between being a designer on a Lean UX team and being a skater on a roller derby team (pro tip: it has nothing to do with throwing elbows or hip-checks).

Making Users Successful is Not a One (Wo)man Show

We often get caught up in discussing software. Is an app HTML5 or native? Is the website responsive? How about those cool fonts! But the purpose of the software we make is to enable our users to do something. Our users don’t care about software. They’re concerned about how much more (or less?!) successful they are because of our efforts. As designers and developers, we take it for granted that users succeed. And when they don’t, it’s easy to say that it’s because they’re just being difficult.

Reinventing Mass Media with 10,000 Little Jon Stewarts

Emily Long

Despite the potential for media as a tool for engagement and democracy, the media industry today acts largely as a one-way flow of information and ideas. News, advertising and entertainment reflect only a handful of dominant narratives, and messages countering those narratives are easily shut down by corporations with the money and influence needed to shape the conversation. Major copyright and patent holders can – and do – intimidate those who challenge their products, and a lack of rights awareness combined with a tightly centralized media industry put innovation and freedom of speech in jeopardy.

The Science of Art

Sarah Hall

Beautiful design activates the pleasure receptors in our brain.   Smart user experience shapes human behavior.  Elegant strategy creates a perfect marriage between the two. As technology and data analytics evolve, we gain richer and deeper insight into how we do what we do.  The first iteration of this involves understanding basic human action: did the design and the placement of the button encourage people to click? Did they click more often if it was moved it from left to right? Then came a deeper understanding of not only what was done, but who did it. If you’ve ever wanted to leverage human biology and cognition to your advantage in design and creativity, join us.

The State of Affairs with Web Design

Divya Manian

Web Design today is just a recurring chant of ‘Responsive Web Design’ But how did we get here? To do this, we need to take a dive into history to recognize how the context for responsive web design evolved. Web design is a fairly new industry, and yet there are already strict rules on what should or shouldn’t be on the web. “You shouldn’t use tables”, “You shouldn’t use fixed width units”, “You cannot design for one size!” are all slogans that we chant merrily without quite understanding the impact of each or even why we came to some of these conclusions. In this talk we will look at that history of such superstitions and investigate what new superstitions we are forming with regards to responsive design.

Storymapping the User Experience

Donna Lichaw

What does a great user experience have in common with a great story? Everything. While creating a user experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy. See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.

The Third ScreenDesigning for Print with HTML+CSS

Using a new generation of HTML+CSS to PDF tools, designers and developers can create high-fidelity print using the same HTML they use for desktop and mobile screens. Whether creating a business application that needs print or PDF (e.g. report generation, invoices, forms), or a consumer application that prints (e.g. recipes, photo printing, articles, or coupons), you can get great looking output leveraging the investment you already have. This session will explain also explain what’s possible within the confines of browser File->Print, as well how how to get the highest-fidelity prints using server-side PDF generation.

Toward a Theory of Phenomenological Design Thinking

Thomas Wendt

Phenomenology can be simply understood as the study of human experience. It attempts to describe the nature of experience in everyday life, from interacting with things to emotional states to cultural meaning systems. The application of ‘the study of human experience’ to what we call ‘experience design’ is somewhat obvious but has not been fully articulated. This presentation will aim to make those connections.

Working Better TogetherCharacteristics of Productive, Creative Organization

Adam Connor

We’ve all felt the frustration that arises when projects don’t go as planned; when progress seems to stall and teams just don’t seem to work well together. In most organizations, collaboration is a requirement for making or doing anything, whether we recognize it or not. We assemble teams from across the organization, selecting individuals to fill various responsibilities and skills. We purchase collaboration tools and platforms, and pay thousands (and in some cases millions) of dollars to be trained on methodologies and processes that are supposed to improve our collaboration and make projects run smoother. And yet, things still go wrong. Rarely do we step back and look at the realities that make for good collaboration the and the real obstacles getting in our way.

 

Join us at WebVisions

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