Just as we took our cues from MBAs in casting the ideal CEO of the 20th century, we can look to design - in its broadest form - to model our future leader, the DEO. The DEO (or Design Executive Officer) looks at every business challenge as a design problem, solvable with the right mix of imagination and metrics. Rise of the DEO explores the intersection of creativity and business acumen, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems.
Brian David Johnson, counters the myth of runaway, soulless machines, by investigating how technology reflects the mission and values of the societies that create it. From high-speed NASCAR racing to high-speed financial trading, we explore our intimate relationship with our machines and how we incessantly tune them for success, for profit, and routinely for greed. But what comes after greed? Understanding that we imbue our technology and machines with our humanity means we must think more closely about what we are building, why we are building it, and what we want our tools to accomplish.
World Wrestling Entertainment (WWE) is the largest and most popular professional wrestling company in the world. WWE programming introduces story-driven sports matches with predetermined outcomes and fighting maneuvers that are worked, all promoted as legitimate bouts. During this entertaining talk, Tomer will present an ethnographic analysis of the cultural phenomenon that is WWE. He will take apart this phenomenon from the point of view of a hardcore WWE fan and introduce key aspects of professional wrestling. Through video and images, Tomer will demonstrate what is ethnography and how it can explain the social life of humans and express a credible reality.
As designers, we consider ourselves to be creative professionals. We come up with ideas, with new ways to solve problems, with possibilities to uncover new potential for the way we work and live. On the other end of the creative spectrum are the artists, amazingly talented individuals whose work seems to be more about statements and commentary. It doesn't change how we do things, but we have experiences with it just the same.
As designers we balance sensory elements to create aesthetic, emotional, cerebral, and sometimes even spiritual “experiences.” But there is another kind of balance at play in the Designer’s process. It is the interplay between confidence and humility, both of which affect a Designer’s interaction with clients, collaborators, users, and the outcome of the project itself. Confidence without humility risks arrogance. Humility without confidence jeopardizes trust. One way to ensure balance between the two is to emulate those artisans who best embody the values and standards to which we aspire. This enhances our work, our client relationships, and our industry. Embark upon an introspective journey of discovery with Designer Mel Lim as she challenges her audience to reflect on core strengths and skills, excavate motive, and examine the tension between continuous learning to perfect one’s craft and pursuing a well-rounded life. Explore the role of humility in the creative process and its impact on ownership and accountability and the mastery that delivers authentic experience every time.
From our earliest moments in life it is story that connects us. Once story was only spoken, then it colored the walls of the caves. We huddled around the campfire and the stories of our ancestors were told and retold. As story grew it was bound to a page and then given voice through radio and TV. As story matures even still, along with its media savvy consumer, story now springs forth story worlds across media platforms. Media is ever changing and that evolution only seems to be accelerating. Traditional media, new media and social media these paradigms are now an amalgam of multi-platform media consumption referred to as Transmedia.
Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content is also the substance of most digital media products. So, you might have enjoyed some success with implementing a content strategy for a single product, website, or campaign. Now, how do you repeat that success, especially at a midsize or enterprise company? How do you make your content strategy scale?
Windows 8. Chromebook Pixel. Ubuntu Phone. These devices shatter another consensual hallucination that we web developers have bought into: mobile = touch and desktop = keyboard and mouse. We have tablets with keyboards; laptops that become tablets; laptops with touch screens; phones with physical keyboards; and even phones that become desktop computers. Not to mention new forms of input like cameras, voice control and sensors.
In this talk, Adam Harrell reviews the prominent theories of human behavior and the latest science of persuasion to help you design interactive experiences that change perceptions, convince users to take a desired action and help turn actions into habits.
Much of the conventional design process and documentation we rely on is ineffective when it comes to communicating how we want our designs to translate across a wide range of devices and screen sizes. This talk is all about producing effective, efficient deliverables for an increasingly mobile-accessed Web, and practical design methods you can put into use right away. But there's a catch: shaking up convention doesn't always come easy.
A wholehearted content and design process connects a web project to the vision, audiences, and goals, but more importantly brings the extended project team together by connecting heads to hearts. Finding and creating wholehearted experiences requires a new approach to web projects. We need to open up and have the ability to connect deeply with everyone on our project teams: client, vendor, and audience. Looking at things through a vulnerable lense of being willing to be imperfect and fight through those moments together. By letting go of our usual ways of holding back and protecting ourselves, we free our project teams to express true creativity and bonding. Letting go of control and coming together to solve our content problems allows our projects to be more than we ever thought they could be.
Workplace culture doesn’t start with beanbags, foosball tables, or a beer fridge, and it doesn’t end with neckties, PCs, or big corporations. It’s the unwritten rules, behavior, beliefs, and the motivations that enable good work to get done, or it’s what stifles a workforce. For design to be most effective, and for designers to feel valued, we need to work in a culture that embraces design and allows it to succeed.
Aaron and Chris' session will explore how to recognize the traits of organizations that *get* design, both large and small. They’ll share what those teams, departments, and companies have that others don’t. And more importantly, how to begin to change your own workplace’s culture. Once you’ve worked within a culture of design it’s almost impossible to imagine yourself anywhere else.
Someone just signed up for your software - what happens now? This is a 45-minute guide through designing an amazing first experience in your product - an absolutely critical experience to design for, but also one that's often neglected. We'll cover awesome ways to gain user insights, common interface patterns, and industry best-practices for getting your users from signup to all-star.
People have explored the globe since the beginning of history, and have encountered new languages and methods of communication. The Web has done great things to bring us together across languages and cultures, but that doesn't mean we all understand things the same way, even if we are speaking the same language. This new digital landscape still has much to be explored. In this talk we'll look at the idea of digital fluency and how different levels of understanding can impact experience in ways we might not have considered before.
Facebook, LinkedIn, Yelp: these social media platforms and many others put a user's persona at the center of, or on equal footing with, the content a user generates. The sites become glorified directories of outdated, irrelevant information. As users, we waste time populating fields and indicating preferences. One example of a platform that has never done this is Craigslist. We never think to ourselves, "You know what I'd love to know? Where the person who is selling this couch went to college." You need a couch and you find a couch.
How do we ensure that our project outcomes are always successful? Designer Gabe Kean will walk us through a proven, step-by-step approach to ensure that projects stay true to their goals, function as beautifully as they look, and ensure that teams collaborate successfully with their clients along the way. Also covered will be how to adapt to each new assignment, regardless of content, team, and medium...so that the process doesn't ever become procedural.
This talk isn’t about deciding if responsive web design is a good idea or worth pursuing. We’re assuming you’ve already made up your mind that it is. This is a session dedicated to helping you develop, and more importantly debug, RWD. Why? Because it’s not easy! The speaker will share nuts-and-bolts concepts helping audience members more safely navigate one of the most difficult things we tackle - building websites that respond to a world of device sizes.
We spend much needed time and effort in designing and building the optimum experience for our users and visitors. We do usability testing to make sure the user understands the navigation and interactions related to the design. But, why aren't we asking them or testing if the content makes sense to them in the design? The messaging is often not there or it's ineffective, and we don't even realize it.
Maybe your company has been around a while. Maybe you have a once successful product that's not growing so fast anymore. Maybe you realized you needed to refresh that product, so you hired an outside agency to inject some needed design attention. Maybe that agency came up with some really good designs but didn't quite get your product's use cases, and didn’t quite get to detailed design. Result: pretty designs that aren’t finished. How would you move forward?
Over the past two years, the Puppet Labs UX team has run user tests en-masse at our annual conference in San Francisco. The first year, we ran almost 50 user tests, and made a lot of mistakes. This past year, we took those lessons, improved our testing process, and ran twice as many user tests, successfully.
Our storytelling tools are increasingly fragmented in the digital world but, at the same time, the web is opening up all sorts of exciting possibilities. What does it mean to build a non-linear story in the 21st century? Senongo will show examples of beautifully crafted non-linear digital narratives: disjointed stories, parallel narratives, even embedded memories.
Jenn will share an honest look at what it takes to leave a successful popular company with an amazing team to go chase your dreams and learn new skills - even if you don't know which of your dreams you're chasing or which skills you're learning. Through sharing her journey she'll help you see that you aren't crazy for wanting to leave a good thing to face an unknown.
We're very passionate about our work in this industry, and we'll go to great lengths to defend its integrity. Unfortunately, the businesses in which we work are complex systems- politics, conflicts, budgets, and time restraints are all very real components of these systems, and they can be very dangerous to the quality of our projects. However, losing sight of the fact that people make up the core of these complex systems can seriously impede our ability to lead our projects safely through danger, especially as the nature of our work itself becomes more abstract.
What is Afro-Futurism? It’s a creative theory, rooted in history and African cosmologies. Afro-futurism uses pieces of the past, both technological and analog, to design the future. As an engaged creative practice, it moves people to consider different possibilities for themselves, their visual design, and their communities. Afro-futurism rethinks and remixes concepts of identity, hybridity, states of alienation, and belonging. By creating interactive visual and performance art, we allow designers, students, and audience members to step outside of their daily confines, and into ‘remixed’ alternate environments.
When doing any kind of design work, the devil is always in the details. It is easy and often important for us to quickly rush through our wireframes and prototypes to meet a client deadline, but as professionals we must not overlook the subtleties that can turn a good experience into a great experience. This talk is about the little details we see in apps and websites we use every day, but often fail to notice. We fail to notice them because they provide for a much smoother user experience. You will learn how to design for these experiences even with a tight deadline and within an agile workflow. After this presentation you’ll never look at another app or website the same again.
Design is not just about the pixels. It is about fast prototyping, defining success, and quick iteration in order to make profitable and beautiful products that are pixel (pretty-damn) perfect.
The difference between a good product and a great product is often the last 20%, the polish. This talk will examine how you go about polishing your product: what issues to look for and how to improve them. We’ll cover focusing on moments of delight, preventing edge cases, writing copy and labels, and creating signature moments using microinteractions. We’ll take a deep dive into product flow, and what you can do to improve yours, from transitions to smart defaults to creating shortcuts. Polishing your product is difficult and time-consuming, but it’s the only way to achieve a quality result that users can feel.
Most of us who are any good at design, development, or UX got into this because we love it, not because we saw dollar signs. But what happens when you've been at this for a while and you're still making fry cook wages (or so it seems)? Let's have a chat about real dollars, real projects, and real solutions to figure out how we can do what we love without losing our shirts and souls.
A challenge that faces modern front-end designers often is the balancing act between semantic code and code that does all the things we need it to do. We need separators between nav items and breadcrumbs, or icons after links; little pieces of non-semantic code that mess with accessibility and make our markup ugly and unweildy.
Fortunately, with the rise of modern browsers, we have tools at our disposal to keep little bits of extra styling enclosed in our stylesheets, instead of muddying our markup with empty divs and spans. We can now add all those cool flourishes and extras while keeping our markup semantic and accessible: enter pseudo-elements.
Have you ever wondered how celebrity endorsements really work? Or why a pseudo-science like astrology can seem so accurate? Some basic psychological tenets can explain a lot of seemingly odd human behavior - and help you design better experiences. Learn about the power of “because”, just how far we go to fit in, and dozens of other ideas that will improve the way you approach designing a web experience, a pitch session or even a family outing.
Starting a side project is easy. Finishing one? That's a whole lot tougher. Is there a secret to being prolific part-time? What separates the countless projects languishing on hard drives from the few that see the light of day? In this dynamic session, you'll learn how to identify your best ideas, focus on the right goals, eliminate cruft and maintain your interest level so you can complete your labor of love without losing sleep, your job or your mind.
As interactive designers we spend a lot of time trying to court the people who will use what we design. We are hunters for the ultimate romance between products and people. This is natural because we’re inventors and thinkers—we want to delight. And we should. But when we reach the pinnacle of our creation we must ask how many people actually want to climb to the peak with us.
Going into a research study is often similar to going to the doctor. You wait alone in a room, unsure of what’s going to happen or who will be watching. To top it off, you have a giant camera overhead capturing your every move. No wonder recruiting is difficult! Setting up a comfortable UX research lab that recreates the living room experience or user habitat results in better feedback, as participants are more willing to share in a relaxed environment. Learn what basic elements you need to simulate the home user experience to gather better qualitative data and retain thoughtful participants.
The average UX expert is becoming more and more interested in learning about qualitative research methods that reach "beyond the lab." While it may seem hard to believe, some of our most valuable research is being done in diverse locations such as vehicles, the living room, and even the operating room. UX practitioners must understand the practices, beliefs, and emotions of people in their everyday environments in order to successfully design future technologies. Field research helps provide insights into what and how products and services people will most likely incorporate into their lives. Uncovering UX is a journey with unexpected twist and turns. As researchers, we will travel outside of our comfort zones, speak to respondents who say unexpected things, collect large amounts of ambiguous data, synthesize information into meaningful patterns, consider tradeoffs, and finally tell a coherent narrative. This talk will discuss how we managed to navigate through this journey while discovering areas for innovation.
2014 is shaping up to be the Year of Wearable Computing, and the tech community is currently focused on trying to figure out what form it will take: smart watches, augmented reality headsets, jewelry, toothbrushes, and dog bibs - what experiment with hardware form factors could be truly shocking from this point forward?
Many people start an online businesses every year, but few of them ever reach profitability, and even fewer sustain profitability for more than a few years. Since so much is at stake, wouldn't it be nice to understand why some businesses are so much more successful than others?
Text is the lifeblood of the web. And when you choose an inferior web font to display it, your project is going to bleed all over the cyber-verse. To keep your projects from hemorrhaging unnecessarily, ensuring that your web font, CSS and html are up to the task is critical. All fonts are definitely not created equal, and depending upon how they are used, some can even be downright problematic. To top it off, as designers & developers, we love pushing the limits, frequently making our tools beg for mercy. Learn some common sense ways to identify and eradicate problematic code that just might be giving your text show more than a few blemishes.