Explore the Future of the Web

Polish: The Last 20%

Dan Saffer

The first 80% of the project takes 80% of the time, the last 20% takes 80% of the time. —David Penton

The difference between a good product and a great product is often the last 20%, the polish. This talk will examine how you go about polishing your product: what issues to look for and how to improve them. We’ll cover focusing on moments of delight, preventing edge cases, writing copy and labels, and creating signature moments using microinteractions. We’ll take a deep dive into product flow, and what you can do to improve yours, from transitions to smart defaults to creating shortcuts. Polishing your product is difficult and time-consuming, but it’s the only way to achieve a quality result that users can feel.