Mental Models
There is no single methodology for creating the perfect product but you can increase your odds. One of the best ways is to understand users’ reasons for doing things. Indi Young’s half day workshop on “Mental Models” gives you the tools to help you grasp and design for those reasons.
Indi observes that cognitive researchers have been describing and defining mental models for several decades. Mental models are the most effective way to align design strategy with your users’ behavior, and to approach your design from the understanding of the end user — they represent people’s behavior, philosophies, and emotion around how they accomplish something, regardless of which tools they use.
In addition to her workshop, Indi will also present a session on “Mental Models: Sparking Creativity Through Empathy.”