Five Essential Composition Tools for Typography

Too often excellent conceptual ideas suffer during the process of realization, in large part because the designer did not understand the essential visual principles. Kimberly Elam’s presentation on “Five Essential Composition Tools for Web Typography” explores these elements and how they work by examining how the use of visual principles informs—even creates—beauty in typographic design, but more importantly, how you can use these techniques to create cohesiveness in your own design.