Beyond the Pageview: What’s Going On with Your Dynamic Content?
WebVisions Speaker Series – Thursday, March 19, 6:30-8:00pm
As part of the WebVisions Speaker Series, Adam Ware of SwellPath will discuss how tracking activity on web sites used to be all about the page views and visit paths. Now, dynamic content means most interaction is taking place between page loads. Getting web analytics tracking involved in this interaction is still often overlooked, avoided, or feared. This session examines good and bad ways to integrate web analytics tracking beginning in the design phase, and how doing so can benefit designers and developers as much as it benefits marketers. Learn how visitors are interacting with your work, and use the knowledge to drive your own personal design and development decisions.
Location:
PCC Cascade Campus
Moriarty Arts and Humanities Auditorium
705 N. Killingsworth
Portland, Oregon
Admission is free. Please RSVP below if you wish to attend.