Tara Hunt to Deliver Friday Keynote
In the Web 2.0 world, market capital flows from having high social capital. Without Whuffie you lose your connections and any recommendation you make will be seen as spam, met with negative reactions and a loss of social capital. Tara Hunt, author of her new book The Whuffie Factor, will dig into some Whuffie in her Friday morning keynote on “Makin’ Whuffie: Why You Should Raise Social Capital in Online Communities”
Tara is no stranger to the magic of social media — she co-founded Citizen Agency in 2006 with the mission of teaching her clients how to work more effectively with the communities they serve, how to embrace and adjust to all of the changes in culture businesses are facing, and has more recently moved onto Intuit to lead the marketing efforts for their partner platform.