The digital economy has gone wrong. Everybody knows it, but no one knows quite how to fix it, or even how to explain the problem. Workers lose to automation, investors lose to algorithms, musicians lose to power law dynamics, drivers lose to Uber, neighborhoods lose to Airbnb, and even tech developers lose their visions to the demands of the startup economy. Douglas Rushkoff argues that it doesn't have to be this way. This isn't the fault of digital technology at all, but the way we are deploying it: instead of building the distributed digital economy these new networks could foster, we are doubling down on the industrial age mandate for growth above all.
Much of the business conversation surrounding customer experience within corporations is based on myths that don’t support great products and services and UX developers get stuck in the middle (between customers, managers, and financial decision-makers). The cultures of business and design (and engineering) are very different and need to be bridged before they can work effective together. This isn’t limited to only the product development and strategy teams but must reach throughout the organization in order to be successful.
GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
Beautiful design activates the pleasure receptors in our brain. Smart user experience shapes human behavior. Elegant strategy creates a perfect marriage between the two. As technology and data analytics evolve, we gain richer and deeper insight into how we do what we do. The first iteration of this involves understanding basic human action: did the design and the placement of the button encourage people to click? Did they click more often if it was moved it from left to right? Then came a deeper understanding of not only what was done, but who did it. If you’ve ever wanted to leverage human biology and cognition to your advantage in design and creativity, join us.
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. In this session, we’ll explore how to make our products feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design. Don’t worry, this won’t be a stern sermon about user personas or focus groups – Meagan knows that conference attendees are people too. Instead she’ll share some of the practical hows and whys of designing for people, not customers.