Beautiful design activates the pleasure receptors in our brain. Smart user experience shapes human behavior. Elegant strategy creates a perfect marriage between the two. As technology and data analytics evolve, we gain richer and deeper insight into how we do what we do. The first iteration of this involves understanding basic human action: did the design and the placement of the button encourage people to click? Did they click more often if it was moved it from left to right? Then came a deeper understanding of not only what was done, but who did it. If you’ve ever wanted to leverage human biology and cognition to your advantage in design and creativity, join us.
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. In this session, we’ll explore how to make our products feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design. Don’t worry, this won’t be a stern sermon about user personas or focus groups – Meagan knows that conference attendees are people too. Instead she’ll share some of the practical hows and whys of designing for people, not customers.