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Bridging the Innovation Culture Divide

Much of the business conversation surrounding customer experience within corporations is based on myths that don’t support great products and services and UX developers get stuck in the middle (between customers, managers, and financial decision-makers). The cultures of business and design (and engineering) are very different and need to be bridged before they can work effective together. This isn’t limited to only the product development and strategy teams but must reach throughout the organization in order to be successful.