User interviews are a great technique for getting to know your target audience. But sometimes people just don’t know how to articulate what they need, want, or feel. We’ll discuss how to use projective techniques, such as word associations, collaging, sentence completion, and others to uncover hidden, actionable insights to fuel your designs.
So much of the news about technology tells us that the Internet makes us anxious, our smartphones take us out of the present moment, and social media ensnares us in a dopamine loop. If you look at what makes people happy, rarely is an app or a website in the mix. Happiness, it seems, is not a screen. Yet, delight is something of a holy grail. Clever, shiny, a little self-referential and certain to win hearts and minds. Of course, the sad truth is that most online experiences are just OK, and most sites and apps don’t make people very happy.
Whether we acknowledge it or not, millions of us will spend more than a week out of each month of this new year in places that are made of information. The average consumer in North America spends more than 40 hours each month "on the Internet," and Dan Klyn from The Understanding Group contends that the places we go to interact with and experience digital products and services are places that're as real as anything made of bricks and mortar. And further: that we should be talking and working in terms of architecture when planning and developing these places made of information.
As we continue to stitch our physical world together with digital information, context is becoming harder to manage and understand. Everything we do or buy is potentially connected to everything else, complicating the meaning of our everyday actions. How do we insure that the networked "things" we put into the world make sense as part a human environment? The answers have less to do with the devices we make than with the way people perceive and comprehend their surroundings.
How can the famed martial artist and film star teach us how to be better user experience designers? By applying the same lessons he taught his students. In this presentation, Joseph Dickerson (UX Lead at Microsoft) discusses some “best practices” that can be applied based on Lee’s Keet Kune Do discipline. You’ll learn how to apply best practices from other disciplines, see some examples of UX best practices, and of course leave with wise insights from the great Bruce Lee.