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Explore the Future of the Web

Sessions

Authenticity, Technology and the Future of Storytelling

Looking at themes as diverse as the Egyptian Revolution to the Pacific Crest Trail, Andy Davidhazy deconstructs the creative process - from concept to web to interaction to movie - and shares his adventures and perspectives on authenticity and personal storytelling in the age of likes and social shares.

Cognitive ComputingThe Symbiosis of Humans and Machines

Mark Wyner

In what is being called the “third era of computing,” cognitive computing will revolutionize the relationship between humans and computers. Internet of Things is only the beginning. Artificial Intelligence will finally sprout out of science fiction and blossom into palpable technology. Cognitive systems are able to learn independently, build upon pre-programmed knowledge, understand natural language, and interact with human beings with reasoning and logic.

Designing for Difficult ExperiencesThinking beyond the interface and into some of life's hardest moments

When designing products, we're often looking for ways to add delight. But it's important to account for the full range of emotional reactions people may have, depending on what they're going through. In recent work we’ve done at Facebook, we've gained compassion as well as opportunities to design for some of life's most complex experiences, such as suicidal thoughts and the passing of a loved one.

Going DeepUncovering Hidden Insights through User Interviews

Susan Mercer

User interviews are a great technique for getting to know your target audience. But sometimes people just don’t know how to articulate what they need, want, or feel. We’ll discuss how to use projective techniques, such as word associations, collaging, sentence completion, and others to uncover hidden, actionable insights to fuel your designs.

Innovation through Experience DesignExperience Designers as Innovators and Business Engineers

The pressure to create amazing, groundbreaking product and service experiences has intensified within just about every industry. Entire industries are now competing heavily on larger, connected ecosystems, not just individualized experiences. Competing organizations are increasingly enlisting designers to help bring clarity to decisions supporting the what, where, how and when of it all. In turn, the pressure point becomes the designer.

The Science of Happy Design

So much of the news about technology tells us that the Internet makes us anxious, our smartphones take us out of the present moment, and social media ensnares us in a dopamine loop. If you look at what makes people happy, rarely is an app or a website in the mix. Happiness, it seems, is not a screen. Yet, delight is something of a holy grail. Clever, shiny, a little self-referential and certain to win hearts and minds. Of course, the sad truth is that most online experiences are just OK, and most sites and apps don’t make people very happy.

Strategy & StructureDoing It Right, and How You'd Know

Dan Klyn

Whether we acknowledge it or not, millions of us will spend more than a week out of each month of this new year in places that are made of information. The average consumer in North America spends more than 40 hours each month "on the Internet," and Dan Klyn from The Understanding Group contends that the places we go to interact with and experience digital products and services are places that're as real as anything made of bricks and mortar. And further: that we should be talking and working in terms of architecture when planning and developing these places made of information.

Taming Context in the Internet of Things

As we continue to stitch our physical world together with digital information, context is becoming harder to manage and understand. Everything we do or buy is potentially connected to everything else, complicating the meaning of our everyday actions. How do we insure that the networked "things" we put into the world make sense as part a human environment? The answers have less to do with the devices we make than with the way people perceive and comprehend their surroundings.

The UX of Bruce Lee

How can the famed martial artist and film star teach us how to be better user experience designers? By applying the same lessons he taught his students. In this presentation, Joseph Dickerson (UX Lead at Microsoft) discusses some “best practices” that can be applied based on Lee’s Keet Kune Do discipline. You’ll learn how to apply best practices from other disciplines, see some examples of UX best practices, and of course leave with wise insights from the great Bruce Lee.

Wicked Ambiguity and User Experience

How do you solve the world’s hardest problems? And how would you respond if they’re unsolvable? As user experience professionals, we’re focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and focus on people’s intent when as we create. But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved.