Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content is also the substance of most digital media products. So, you might have enjoyed some success with implementing a content strategy for a single product, website, or campaign. Now, how do you repeat that success, especially at a midsize or enterprise company? How do you make your content strategy scale?
Successful client management in today’s global economy requires a host of multicultural skills that are best executed with thoughtfulness and subtlety. In “Panda Diplomacy, Tiger Results,” design innovation leader Mel Lim discusses the various cultural approaches to doing business. At the end of the day, the goal is to achieve successful “tiger results”: deliver for clients; motivate employees; and advance business success. But for many companies around the world, the culture makes client management and attaining the goal challenging. It is the multicultural person in business today who will understand what is innate to a culture and how to navigate nuances to achieve the desired end.
Every day we move through dozens of spaces and places. We participate in lots of inter-personal interactions, conversations and (god help us) meetings. And we spend bursts of time working alone. But how much awareness do we bring to the spaces and places we inhabit while we're in them? How much intentionality do we bring to our inter-personal exchanges? How much creativity do we foster in our own solo working situations?
Often, not nearly enough. Focus is limited, attention is split, and opportunities are lost. This session will explore purpose-driven approaches to the places, people and situations we encounter every day. With an emphasis on how to be truly engaged in where we are, mindful of what we're doing and focused on helping creativity flourish.
Attendees will come away with ways to be better observers, practitioners, facilitators, managers and leaders. Whether they're commuting to the office, in a conference room full of colleagues, meeting with clients, or alone at a screen.