We've entered the Age of the Customer — an era where a focus on customers matters more than any other strategic business imperative. With this shift, the business discipline of customer experience (CX) has emerged. There are very real and beneficial connections between CX and user experience (UX) – however, there’s been little to no convergence to date.
As people continue to interact with data in all aspects of life, they will expect their digital devices to deliver real-time, visualized, networked feedback. Collectively, this “Internet of Things” will provide cloud-enabled experiences that can profoundly change many aspects of everyday life both in and out of the home. As designers, this presents a juicy opportunity to pioneer new territory in rich interaction, but it also can backfire, filling people’s lives with more frustrations over technology than ever before.
What happens when you take teams that have traditionally not worked together closely? Teams that are used to the "delivery mindset" and instead try to bring great experiences to life in a collaborative manner? All hell breaks loose!
Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. What impact does the ability to passively collect data and present it back in a meaningful way have in people's lives?
Our lives’ are full of choices, and the number of choices we get slammed with everyday is becoming more difficult to manage than ever — especially as the human experience moves more and more to the digital space. The days of having a small set of options available have gone the way of the dodo and, sadly, this isn't for the betterment of mankind.
The internet uses a lot of electricity: as much as 30 nuclear power plants or a small country like Sweden, by some estimates. Very little of this power—less than 15% in the U.S.—comes from clean or renewable sources. Meanwhile, web pages are six times the size they were ten years ago and require far more calls to external libraries, custom web fonts, social sharing widgets, and so on.
When two businesses have the same idea at the same time, what determines the "winner"? Often the greatness of the idea alone is not enough to predict success, and being first to market can be overrated. If you can connect your idea with the lives of your customers, and craft an experience that's useful and enjoyable, you can create something that's truly unique.
Interactive Prototyping is the next big Ux skill, but many designers may avoid embracing it. Prototyping can become needlessly complex, requiring designers to know when they've designed enough, and it's time to start building. In this session, Jason will explain some of the most common pitfalls with Interactive prototyping, how they can be avoided, and why it's never been more important for designers to learn how to create working prototypes.
Discussion around the Internet of Things (IoT) often gets caught up on resolving issues of interoperability, battery life and security. However, in this session we will shift the focus to the enormous potential of valuable services built by designers, developers and users on top of the connections, data and networked objects.
We live in a world of increasing complexity, time challenges and utter distractions. As designers, we're routinely called upon to create digital experiences that help reduce perceived complexity, remove unnecessary "noise" and potential frustration for our users. It's an attempt to create a bit less stress, ease decision making and perhaps even instill a bit of surprise and delight.
Building web sites and applications is a pursuit where we learn a great deal and can be reasonably successful in a very short period of time. But to become true masters of our craft, we investigate subtleties and nuance in an effort to perfect our work, aiming for constant improvement. We specialize in areas of performance, scalability, maintenance and more. It is part of what we do as dedicated professionals who are committed to our craft. Accessibility is one of many areas where details matter.
Jim Henson started working as a puppeteer in 1954, a fair 40-50 years before many of us even considered User Experience as a career. He did, however, take it upon himself to apply many of the core principals that UX Designers are falling love with today (or are at least using as part of our everyday lives).
Design benefits "non-designers" like scientists and engineers all the time in the field of Biomimicry a discipline that aims to innovate materials engineering and improve existing machines by copying nature which for millions of years has been manufacturing products without polluting the environment and producing strong materials.
It's the user who's mobile, moreso than the device, and users will turn to the best screen available when they want to get things done. Will your product work on that screen, whatever size, shape, or capabilities it offers? Can a single information architecture serve multiple device types? How do you design simultaneously for portrait and landscape orientations, and multiple device types, sizes, and screen resolutions? How are digital experiences like products and how are they like services?
User experience is gradually finding its way into the C-suite in the form of program vision, marketplace direction, and long-term planning. How can UX leaders and senior professionals prepare for this new stage they find themselves on? UX Strategy communicates vision, priorities, design direction, and a roadmap, serving as a North Star for everyone involved in designing and producing digital products.
When designing digital experiences for adults, we focus on the “destination,” making sure our users can complete key tasks as quickly and efficiently as possible. When designing for kids, however, we get to focus on the “journey,” and all the adventure and excitement that come from the experience itself.
Imagine a playground with no rules. The never-ending dodgeball game would dominate the entire blacktop space, pushing out the jump ropers and Red Rover players. It would never be your turn to go on the swings. And try as you might to remain honest, you'd still catch yourself cheating at Hot Lava Tag.
Know what's exciting? We're smack in the middle of figuring out how to design for the mobile web and have had some major success. Responsive Web Design is solid, CSS3 is increasingly useful, and SVG is downright amazing. So what the heck are Photoshop and Fireworks still doing in our docks and not our trash?
Being the first director of user experience in US Presidential campaign history presented a unique set of challenges, goals, and constraints. I'll share best practices and methods that helped Obama for America build winning social, mobile, e-commerce and in person experiences for as many people as possible. Tall tales, examples & plenty of QA to go around.
The session attempts to distill “the elements of user experience” into a simplified formula. This formula may perform as a measure for evaluating the quality of an experience of any sort (digital or physical). When projected on known products like the iPhone, services like eBay, Twitter, Google or mobile apps like Instagram: this formula highlights the factors which possibly account for the successful experiences these deliver.
As interactive designers we spend a lot of time trying to court the people who will use what we design. We are hunters for the ultimate romance between products and people. This is natural because we’re inventors and thinkers—we want to delight. And we should. But when we reach the pinnacle of our creation we must ask how many people actually want to climb to the peak with us.
What does storytelling mean in a digital world? We have augmented reality, touch screens, and even geolocation technology to tell everything from mysteries to children's stories to our audiences. The proliferation of screens also means we can spread our narratives across multiple viewports. In this session, Nigerian-born designer and illustrator Senongo Akpem gives you 5 powerful techniques for telling engaging multi-screen narratives.
Creating and maintaining a strong and lasting brand is all about the details. Every decision, all the way down to your brand’s typographic selection has a visceral affect on public perception. Join typography expert Jim Kidwell for this whirlwind tour of how various brands have utilized typography throughout the years. Learn from the real-world examples from both current and historical typographic successes and failures.
Thank you Makers for coming to WebVisions! Wait, what? You are not a maker yet? Perhaps you should be! With the decreasing cost of electronics, and the increasing availability of Internet access, there is no better time to start. And even if you do not have a project you want to put on Kickstarter, taking things apart or making physical things that work for you on a personal level is not only vastly gratifying, but downright fun!
The techniques that films use to communicate with and engage audiences can serve as inspiration for designers. In this presentation, Adam Connor will look at tools used in film such as: cinematic patterns, beat sheets, and storyboards and will examine why they’re used and how we might look to them for inspiration.