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Explore the Future of the Web

Redesigning Business

Tim Loo

In an increasingly complex and digitally centric world, consumers are quickly evolving their thinking and behaviour. Many organisations are struggling to keep up, often failing to coherently live up to their brand and service promises.

In this workshop, we’ll explore the role of the experience strategist creating wider business change, and the challenges and opportunities for the strategist in “redesigning” organisational attitudes and thinking around the customer.

We’ll cover practical skills and techniques to:

  • Defining experience strategy
  • Engaging the most senior sponsor
  • Communicating the current state of customer experience
  • Establishing an experience vision and principles
  • Communicating experience vision through storytelling
  • Creating a delivery roadmap
  • Getting the organisation to measure the right things