Explore the Future of the Web


Keynote Sessions

The Chroma ZoneEngineering Color on the Web

Lea Verou

We use color every day, but how well do we really understand it? More often than not, we are merely scratching the surface of a large and complicated discipline. In this dynamic session, we will scratch a little deeper, and you will be surprised at how deep the colorful rabbit hole goes. How does color work on our screens? What’s the difference between color models and color spaces? Which existing features of CSS Color are we underutilizing? What’s in store for CSS Color level 4? This is not a design talk, it’s a technical talk about the inner workings of one of the most important design aspects. Whether you identify as a designer or a developer, you will walk out of this session with a newfound confidence about anything color related.

Innovation Starts at the TopThe Role of the DEO in Creativity and Business

Just as we took our cues from MBAs in casting the ideal CEO of the 20th century, we can look to design - in its broadest form - to model our future leader, the DEO. The DEO (or Design Executive Officer) looks at every business challenge as a design problem, solvable with the right mix of imagination and metrics. Rise of the DEO explores the intersection of creativity and business acumen, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems.

Science, Art, and MagicThe World Is A Wunderkammer

Have you ever encountered a work of art that in an instant changed your perception of the world? Or watched a magician do something you know is impossible yet just appeared to happen before your very eyes?  Can you recall that feeling of awe, inspiration, and wonder? There was a time when science did the same thing, simultaneously sparking our curiosity, our passion, and our intellect. And now, more than ever, our future depends on re-inspiring people of all ages to engage with science and technology, to be part of the conversation about what's possible, probable, and desirable.

Audio for the Masses

Music is ubiquitous. It is inherent to our very nature. Where there's mankind, there's music. However, both music schools and musical instruments are expensive, and hard to get access to. But maybe we can use the power of the web to bring music to more people than ever. What happens when you give powerful tools to people who've never been exposed to the same culture that you've grown with? Can we turn consumers into creators? Can anyone even try to fathom the result of this unpredictable combination?

Data as the New Creative Raw Material

The creative industry has always embraced new technologies and materials as a source of inspiration for innovation. We are at junction where we as a society and business are drowning in vast amounts of data. Making sense of all that data and using it meaningfully is one side of the coin. Being able to harness the data explosion as a raw material for new and innovative products and services is the other side. Vinay's talk will focus on how the data can become a raw material for new product innovation spread across furniture, web apps and business solutions.

Data Visualisation with D3

In the world of Big Data, data visualisation is becoming more and more important. Richard will show you why solid design principles, great libraries, and firm grasp of code are at what's needed for showing data in a way that's intriguing and valuable.

Design for Loading

We've managed to change completely the way we design websites: learnt how to do it in a responsive way, make the websites adapt to different devices, screens and environments. But somehow, there's still something left to be fixed: what happens when a website is still loading, but the user can interact with it… and starts reading the content? How does a website behave when the JavaScript main file is not loaded yet?

Design for loading is one step further in the progressive enhancement way of development: it means caring about having all the content accessible all the times, but it also means making the website look and behave nearly as completely loaded as possible. Structure, navigation, images… can the Web really compete in the User Experience race?

Designing Cognitive Engagement For Everyone

User experience design has a great body of work on how to create simple designs, remove abstraction, develop patterns that users are familiar with, and generate flows that make sense. All of these great steps toward better usability and experiences that fit the expectations of the user, however, are geared toward users who are able to comprehend these UX elements, but what if the user’s cognition differs from the norm? What happens if a user is dyslexic? How do user experience designers begin to design for users with medical conditions affecting cognitive ability?

Designing Effective Collaborative Environments

Humans like to collaborate and help each other. We do collaborate everyday with our friends, family and coworkers. That’s how we arrived to the place we are right now, but we need to go one step further and adapt to new and changing environments. We need to understand what is collaboration and what does it mean on a digital world and business.

Designing with SensorsCreating Adaptive Experiences

How do we utilize sensor and user data to create experiences in the digital world? We all know that smart devices have sensors, but how can we use this as a resource to acquire information about the user and his environment? And how can we use this information to design a better user experience that is both unobtrusive and transparent? The simple answer: we create adaptive systems.

Digital DiegesisMultiplatform Story-World Development

We no longer develop content strictly for a television series, a feature film, or a single interactive experience. Today, story content must be developed for multi-platform media systems consumed through a variety of experiences. Although at first glance this may seem to complicate the development process, through deeper exploration of the relationship between story and discourse, we can better understand the nature of transmedia narrative.

Make the Web Beautiful

Rafa Soto

Beauty's relationship to the Web is paramount to success. The goal of any tool, app or platform is to help solve a need. And if the experience of solving this need is smooth, sensual and beautiful, it will make you happy. A physical example of beauty relates to architecture: Every building is functional. They keep you protected, warm and provide shelter. But if a building is beautiful inside or outside, it will not only be functional, it will make you feel good. If a city is full of beautiful buildings, walking around the city will also make you feel fantastic.

Managing a Design Team

Why can't we all just get along and do great work? What are the popular myths and misconceptions about managers and designers and how awesome teams can be set up? Join Jesús in an interesting (and international) viewpoint on how managing a design team can work.

Motivational Technology

As designers, we create products and systems that influence the way we interpret our world, the decisions we make and actions we take on a daily basis. Engaging with interactive technology is a communication between human and artifact (or human and human) through which we cannot not influence behavior. As designers, behavior is our medium. How we choose to affect the lives of our users through design requires careful consideration of the methods we employ to move our users into action.

One Size Fits None

Marta Armada

There's an ongoing pressure to produce faster, easier, reusable code and websites: boilerplates, frameworks, bootstraps, grid systems... This usually leads to cookie-cut, one-size-fits-all websites. Design patterns are repeated over and over, code snippets are introduced into our projects without second thoughts. It's time us web designers regain control over our tools and start using them for the purpose they were created in the first place: producing tailored experiences for our users.

A People Centered Approach to Data and the Internet of Things

Aldo de Jong

We produce vast amounts of data in our daily lives. Email, text, search, check-in, photos, payments – all these activities create a trail of digital exhaust. This massive output of data has been triumphantly declared a “new asset class” by the World Economic Forum, and compared to oil as the world’s newest economic resource. This economic promise has sparked the "big data boom" and a frantic race to gather and monetize our personal data. This presentation argues that this gold rush obscures the real value of personal data and forgets the fundamental rule of innovation: start with the person. Why has this basic principle been largely absent from our obsession with big data?

Product OwnershipIt's About Owning and Shipping

A familiar problem with projects is that rather sooner than later things tend to go different than planned: deliverables are late, what seemed easy to code turns out to be a real challenge, your team lost it's spirit, the project seems to be stuck  and your client comes up with new requirements in the middle of all. There is no simple cure to solve these issues, but in this talk Michiel and Konrad will share some tools that help you ship your next product more easily - disregarding whether it's a concept, design, some code or a complete project.

Reinventing the InternetDecentralisation & The Age of Empowerment

Today, individuals have become empowered and it's the catalyst for a whole new wave of technological innovation that is changing everything. First we had the decentralization of information. Then our relationship with brands and products changed, we became informed and demanded quality and ethics. Social media empowered people around the world to overthrow corrupt governments. Peer to peer lending and crowd funding are empowering people globally to innovate, allowing access to finance that was previously controlled by third parties like banks. As designers, developers and innovators, we must prepare for and embrace the potential of this opportunity. The internet is being reinvented, and it could be the platform for a better world.

Retention HackingWhat Makes Customers Stay - and What Makes Them Leave?

Happy customers are loyal customers: If they keep on giving you money, it's a good sign you're doing something right. But what if they aren't coming back? What if they're leaving in droves and you don't know why? How can you find out? And what can you do to fix it?

Simplify the Handshake Between Humans and TechnologyKnow Your Product, Know Your People, Design with Purpose

Mark Wyner

As interactive designers we spend a lot of time trying to court the people who will use what we design. We are hunters for the ultimate romance between products and people. This is natural because we’re inventors and thinkers—we want to delight. And we should. But when we reach the pinnacle of our creation we must ask how many people actually want to climb to the peak with us.

The Story of the Internet of ThingsWhat happens when your home remembers you?

Scé Pike

What can the Internet of Things become when a platform is established that allows for a true ecosystem of compatible devices? Sce Pike, Chief Experience Officer of Citizen, Inc. will look at strategies, objectives, and values to consider in the creation of IoT products and services, to drive the industry towards mass adoption and truly needed problem solving.

ViziCitiesBringing Cities to Life Using Big Data

Imagine being able to explore any city in the world in 3D in your browser. Now imagine being able to overlay data onto your city - transport, crime, pollution, social data and weather - all live and in real time…and it was open source! In this session Peter and Robin will talk about how they're creating ViziCities, an open-source, 3D visualisation platform, combining cutting-edge web technologies with open data to create beautiful visualisations. If you can’t imagine it…imagine SimCity for real life.

Web+Can the Web Win the War Against Native Without Losing its Soul?

Bruce Lawson

Native apps are eating web apps’ lunch. Why? We’ll look at attempts by browsers and standards bodies to close the technical gaps from “there’s an app for that” to “there’s an API for that;” examine how some recent attempts to compete with native have actually abandoned the web’s core strengths; and suggest a “Web+” path of righteousness for browser makers, standards wonks, and web designers and developers—a path that will help your website compete against native apps without sacrificing what makes the web great.

When Business Culture Kills Experience Design

Tim Loo

As experience designers, we’ve all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team we’ve designed innovative solutions creating a win/win for the organisation and their customers. And then, like a patient rejecting the life saving transplant from an organ donor, the solution doesn’t take. Or worse they do nothing. In most cases, it’s not the design but the culture of the organisation that is the barrier to step change improvement.