Explore the Future of the Web

Web+Can the Web Win the War Against Native Without Losing its Soul?

Bruce Lawson

Native apps are eating web apps’ lunch. Why? We’ll look at attempts by browsers and standards bodies to close the technical gaps from “there’s an app for that” to “there’s an API for that;” examine how some recent attempts to compete with native have actually abandoned the web’s core strengths; and suggest a “Web+” path of righteousness for browser makers, standards wonks, and web designers and developers—a path that will help your website compete against native apps without sacrificing what makes the web great.