Too much focus on external metrics will harm in the long term the effectiveness of your social strategy as well as your company as a whole. Changing the focus to deal properly with social dynamics requires a deep understanding of a few critical factors.
This talk will show a hands-on social experience design method to deal with this complexity and achieve the change projects need, plus some supporting use-cases supporting them. It will provide you a grounding in how to manage projects with social dynamics, how to properly use motivation and how to design for it.
The content of the presentation will be a first introduction of a method developed for over 4 years with Gianandrea Giacoma, psychologist and consultant, plus my professional experience ranging from consumer to enterprise products.