Explore the Future of the Web

Overcoming Resistance

The value of User Experience and related practices is continuously overlooked by most corporations. As a result, released products & services fail to meet end users' requirements and lack competitive advantage in already saturated markets.

From small to large corporations, how can UX methodologies and practitioners survive dynamically changing organizations, silos, or business goals? Research shows that resistance comes from specific individuals, within these organisations. How to deal with such challenges?

Based on experience from over 12 years working within several organizations, this session focuses on the barriers, tools and steps at your disposal to gain a wider acceptance of UX in your own organization.