How many times has this happened to you? You’re building out a new site, and when you’re trying hard to focus on UX, desired functionality, staying within budget and finishing on time, you get bogged down in the smallest details.
And a pixel is a tiny detail.
Designers strive to create ‘pixel-perfect’ products, but many silently curse the day when the phrase ‘pixel perfect’ was coined.
“With continuously changing technology, and fast-paced product cycles, we as designers no longer have the luxury of laboriously debating every pixel,” says Joel Beukelman, Mobile UX Designer at Google. He continues that “design is not just about the pixels. It is about fast prototyping, defining success, and quick iteration in order to make profitable and beautiful products that are pixel (pretty-damn) perfect.”
Prior to Google, Joel was a designer at Netflix and was the design director for the start-up AppStack. Outside of his love for design and tech, Joel enjoys being a family man, consuming (too much) craft beer, wearing tattoos, and listening all things metal and folk.
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