Back in 2010 Steve Jobs confirmed Apple would never support Flash on its devices. The decision drew applause from many who believed Flash was a resource hog. But it presented developers and producers a problem: How do we create rich multimedia experiences post-Flash?
No problem, said Jobs.
“HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash),” he wrote in an open letter on apple.com.
Decline, then redefine
It’s true HTML5, along with H.264 decoding didn’t spell the end for mobile video. On the contrary. But, there’s one place that Flash shined, and that’s animation. Since Jobs’s announcement, there’s been a sharp decline in the development of Flash-based Web products.
Nick Snyder, creative technologist at Mad*Pow, says: “While ultimately a good thing for accessibility – specifically for assisted-living devices – the decline of Flash has left a huge hole in the animation of content on the web.”
Look, Ma…no Flash!
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