When you engage your brain to read the written word, all kinds of science-y stuff happens inside your head. Good design can make you feel like you’re accomplishing something great, while poor design just brings you down. Choice of typeface can even influence how much we believe information that we read.
Enter typography guru Thomas Phinney. Phinney has adopted typography as his vocation and his passion. This complex craft goes back at least five centuries, combining art and science that has been integral to cultures throughout the ages.
Phinney is a typographer and type designer whose typeface Hypatia Sans is an Adobe Original. He’s also an enthusiastic instructor, regularly teaching type design with the global Crafting Type workshops. And he’s been a repeat guest lecturer for the MA Typeface Design program at the University of Reading, England.
In addition, Phinney is product manager and font library curator for the WebINK web font solution firm Extensis, located in Portland. Phinney was drawn to Extensis by the opportunity of font management, which allowed him the freedom to pursue his passion for typography.
Thomas Phinney has long been involved in the design, technical, forensic, business and historical aspects of type as well as font standards development. He’s also a pay it forward kind of guy. When getting his start, Phinney says several prominent people in typography were free with information and advice. “I think the best way I can repay their generosity is to do the same,” Phinney said. He writes extensively on typography for publications such as Communication Arts, academic journals, Extensis blogs, and thomasphinney.com.
He’s even testified in court as an expert witness on typography, which is pretty damn cool.
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