Tomer Sharon’s job is to provide insights into the daily lives of people and figure out user needs before they are fully expressed.
A senior user experience researcher at Google Search, Tomer is the author of the upcoming book, Lean UX Research for Product Development, and he wrote the book on owning research: It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects.
This week, Tomer took time out from his work with Google Search to offer some insight into his upcoming presentation – with a very catchy title we might add – “WWE Ethnography: Let’s Get Ready to Rumble.”
Read on to see what Tomer has to say about choosing WWE as the focal point of his keynote, how ethnography applies to his work at Google, and the future of studying users’ daily lives. (more…)