Today I saw this description of storytelling design for the web, which Forbes lists as a 2014 web trend:
“…this methodology suggests that users are told a story through concise, compelling copy coupled with strong imagery as they scroll down the page…”
Yeah. I hope the person that wrote this isn’t going to be the boss of storytelling on the web because….SNORE.
Our friends at Smashing Magazine were talking about storytelling design in 2010, well before it became trendy. Smashing took a look at how the brain processes experiences, and how that processing can be exploited to engage users with storytelling design. The way that stories are structured can play into our emotions, helping us build toward a crescendo that focuses content and connects with users.
Last year at WebVisionsPDX, Senongo Akpem’s visionary talk Storytelling on the Web, New Techniques and Ideas showed us how we can take this idea and construct multi-screen narratives, creating badass new ways to effectively spread these narratives.
Nice of you to catch up with us, Forbes. Give us a call if we can, y’know, bring you up to speed on the future of the web. Or maybe you should send some folks to WebVisions PDX to hear Senongo’s newest take on this.