Our Twitter feed has been ablaze today with the news that search engine giant Google has acquired the smart thermostats and smoke detector company Nest. Also, a big round of applause for the tech comedians, ladies and gentlemen.
All kidding aside, Google basically says they’ve acquired Nest so that they can jump into the home market.
Seth Fiegerman at Mashable thinks that’s this is a way for Google to get around it’s own earlier failures:
Google has tested and introduced several notable household products over the years, including its own version of a smart thermostat as well as products like Google TV. To date, it hasn’t had the best luck.
“Google didn’t have anything in the home outside of Chromecast. Google TV has not been successful and Chromecast is just getting started,” Frank Gillett, an analyst with Forrester, told Mashable. “Nest quickly gives them something they can point to and say, ‘Look, we have these amazingly powerful things in the home.”