Asking questions and conducting research gives you a lot of raw data. But what do you do with the information once you have it? Too many companies spend time ruminating through findings, instead of generating opportunities to implement results. Increasing customer expectations and faster product cycles require new methods of rapid collection and distribution of insights back into iterative design and development processes.
In their hands-on, full day workshop on “Synthesis to Ideation: Making Research Real,” insight strategists Steve Portigal and Kelly Goto will lead you through a fast-paced, engaging workshop with one requirement: Rethink your research approach and implement new frameworks for collection and synthesis of findings — to create actionable artifacts and outcomes for the real world.
Steve and Kelly will candidly share their experience from the trenches and share valuable best practices for planning and executing user research studies and bring back new techniques, expertise and methods back to your team to start using right away.