As user research becomes firmly established in organizations around the world, it’s tempting to congratulate ourselves and retreat to our shiny new labs. But our work is nowhere near complete. As currently practiced, user research remains narrow in focus, often limited to the qualitative methods that reflect our own educational biases, and the tools that fit within our own comfort zones.
In “Beyond User Research“, keynote speaker, Lou Rosenfeld, explores some of the other research perspectives and practices available and suggests how you can use them to develop better products and services for yourselves and your clients.
A well known speaker, teacher, and moderator, and founder of Rosenfeld Media, Lou helped establish the fields of information architecture and user experience, and has advocated for the role and value of librarianship in those fields.