As marketers and designers, we try to influence and sculpt the customer experience at each brand touchpoint, but today’s users could be interacting with your brand from laptops, desktops, tablets, phones, TVs, kiosks, and even cars. It’s still the same brand, it’s still the same customer, but it’s a different experience every time. Each situation comes with separate needs, questions, and goals from the user. How do you design a consistent information architecture that works across multiple devices?
In Erin Jo Richey’s session “Mapping a Unified Experience Across Multiple Devices,” she’ll go over the principles for creating a unified experience that functions across various situations.
Erin is a user experience and marketing strategy consultant who has worked with Fortune 500 businesses and small startup companies to plan, execute, and test interactive marketing campaigns and site features.