The sirens’ song of social networks has made many business websites practically irrelevant as marketing tools. Analysts, journalists and experts are singing the same tune. All the action (and traction) seems to be taking place on Facebook, Twitter, Quora, LinkedIn, FourSquare—anyplace but yourname.com. But don’t throw in the towel yet!
In her session on “How to Help Your Lonely Website Get Social,” social media marketing strategist, writer and PR pro Carri Bugbee (@CarriBugbee) will show you how to leverage the latest social media tools and techniques to “socialize” your website, making it both sticky and spreadable!
Carri teaches a class in social media marketing at Portland State University, she is a Social Media Masters teacher for Social Media Club and the Online Marketing Summit, and she provides private training on using social media platforms for marketing. She is also a contributing author to “The Big Book of Social Media Case Studies, Stories, Perspectives.