Surveys, web analytics, interviews and user personas uncover and document valuable information about our target audiences. But snapshot data can’t always illustrate the complexities and timespans that characterize real-life experiences. How do you design for challenges you can’t see?
In “Mapping the Audience Journey,” join Melissa Casburn and Barbara Holmes as they explore the difference audience journey maps can make in your design process. You’ll participate in a short exercise that you can take back to the office and use to better understand your own audiences, surface new opportunities to serve them, and align those opportunities with your digital strategy