First there was the rogue intern who tweeted and built the Facebook page. That evolved to coordinated PR and advertising engagement and campaigns. What’s the next step for social media evolution?
In his session on “3G Social Media for the Enterprise,” Kevin Murphy will explore third-generation social media strategies for mid-size and large organizations. Using models from market leaders, he’ll look at socializing and championing social media beyond PR and advertising and creating the infrastructure and processes to support it.
Kevin will examine ideas such as next generation marketing campaigns, line-of-business applications of social media, playing nicely with other groups, tools for social CRM and sales and creating a culture that supports more engagement with customers and the community. Most importantly, he’ll discuss what this all means for digital marketers, designers, developers and social media professionals.