As the dust settles on Richard Branson’s Project magazine launch, some heavyweight designers and pundits are chiming in. The news: not so good. While the concept of iPad (or tablet) based magazines, newspapers and books smells like a winner for the publishing industry, the new apps on the block are taking hits for being the “same old, same old” in a different wrapper.
Publishers are failing to design for the device or platform, are creating clunky, bloated issues that take forever to download and synch and charge a premium for the service. As Khoi Vinh noted in a blog post on Subtraction, “I couldn’t email, blog, tweet or quote from the app, to say nothing of linking away to other sources — for magazine apps like these, the world outside is just a rumor to be denied.” (more…)