WebVisions is excited to announce that Luke Williams of frog design will deliver our opening keynote address on “Thinking the Unthinkable: How To Spark Disruptive Innovation.” Luke is a leading consultant, speaker, and educator in the area of innovation strategy and disruptive thinking. For more than a decade, he has worked internationally with industry leaders like Microsoft, American Express, Sony, Virgin, Disney, and Hewlett-Packard, to develop new products, services, brands, and business models.
Williams is a Fellow at frog design—one of the most influential innovation companies in the world—and an Adjunct Professor of innovation at NYU Stern School of Business. He speaks throughout the international community, and his opinions have been featured in BusinessWeek, Fast Company, and The Wall Street Journal. He is the author of the forthcoming book Disrupt! A Step-by-Step Guide to Transforming Your Business (FT Press, 2010).
Take advantage of a special 2-for-1 offer. For only $360, receive conference passes to both WebVisions and SearchFest, Portland’s largest search engine marketing conference dedicated to search marketing education and networking. Save over $150 if purchased separately!
SearchFest takes place from 8:00am to 5:00pm on Tuesday, March 9th at the Governor Hotel.
Register at http://www.webvisionsevent.com/promo/searchfest/
In her half-day workshop on “Design Strategy in a Nutshell: Connecting Design with Business Value,” Kate Rutter examines how good design alone isn’t enough to get great experiences out into the world. You need to be smart about how you start and finish as well. That’s where design strategy comes into play—ensuring that the design of products and services meets business needs, leverages your design opportunities (and abilities) and delivers real customer value.
The problem? Most businesses don’t have full-time design strategists waiting in the wings to pounce on problems as they arise. So as designers, we’re positioned to create the plans that connect user and business value. Designers are asked to bridge that gap almost every day, but knowing where to start when putting together a strategy can be tough, especially with all the other things competing for your time. The good news is that putting together a quick strategy on a shoestring isn’t as hard or complex as you may think.
